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We conduct digital marketing audits to set a foundation for potential collaboration with you. It is our way of determining if we are the right fit for each other. The initial audit we perform will help both of us understand if our guidance is really necessary for your company. From there, we can go deeper and prepare a very detailed analysis of your current marketing engines, with potential tweaks and improvements to create more value for you.
Our digital marketing audit will help you understand how well your current strategy is working for your business. It will also give you an idea of where you should be focusing your efforts moving forward.
Our Digital Marketing Audits also help companies understand their online presence and how they are performing against their goals. It also provides them with actionable insights for improving their performance on search engines, social media platforms, email campaigns, mobile apps, etc.
As a conclusion of our digital marketing audit, we hope to guide you towards an actionable roadmap with measurable tasks, from which the results will be measurable and impactful for your growth.
It is critical to understand the impact your partners have on your results and financial performance. Those partners can be external third parties, as well as your internal team.
We would like to be an extension of your team and assist all parties to align and run towards the same goals, with the same purposes.
It is very easy to hire a digital marketing agency. There are extremely good examples of such agencies, specializing in various parts of digital marketing: SEO, Performance Marketing, Social Media Marketing, Social advertising and other niche areas. The problem in hiring the right agency is that the task force they have assigned to you is usually very unstable.
People deep diving into your problems might not really think of tailored solutions and can lean towards the easier, classical, benchmarking approach. One size does NOT fit all. Also, keep in mind that the lovely people working on your project are simultaneously working on several different projects with different problems and different priorities.
Here are some potential disadvantages of working with agencies:
There are multiple factors that determine whether an auditor is effective or not. However, this isn’t one side. It’s not just down to the company or person doing the auditing.
The holistic digital marketing audit is more than just checking the obvious things. It’s about looking at your business as a whole and figuring out what you’re missing that could be harming or helping it run better, and faster – because no one knows everything!
The benefits of an audit only become apparent once you put its recommendations into practice. Most likely, this will take time and resources for fix-ups on your end as well so it’s important not just to read but also apply what we’ve learned from our last two years in office!
When audit recommendations come out of the blue and surprise you, be prepared to accept them. The vast majority of times an expert will conduct these audits so they’re likely going beyond what your expectations would’ve been otherwise! At least now everyone knows where each side stands in their opinion about how things should work financially and logistically before moving forward with any business decisions.
The beauty of an audit is that it’s really just a data-driven process. The more relevant the information you have, and how well organized it all seems in terms of quality versus quantity – say compared to some other source or another recent one on your website-, the chances are good for getting out ahead when making decisions about future improvements!
To really understand whether an audit is good or bad, it needs to be set in context. There are many elements that could make up a digital marketing strategy and they won’t all fit into one report- but this doesn’t mean anything if you don’t know what’s being looked at beforehand! It becomes crucial for everyone working on the project – from strategists down through analysts-to have a clear understanding of why certain things matter before any data collection begins because education
The best way to use data is by combining it with other information like customer insights and business requirements. This will allow you to make more informed decisions that are sure not only help improve your company’s bottom line but also satisfy customers’ needs!
When it comes time to present the audit recommendations, make sure you take into account your customer’s needs and desires. If they need an answer quickly for someone who is in a hurry or wants more information about what will happen as soon as possible so that their life can go back on track- don’t be afraid of giving them those details up front!
There are two major challenges that agencies face when presenting an audit. The first is managing customer expectations throughout the process, which can be difficult if they don’t know what will actually happen at each stage of inspection or how their findings could affect future services rendered to them by either party involved in this engagement. This problem can only be overcome by a tailored, business-oriented audit approach.
The second challenge involves being transparent enough so as not to give 110% commitment before anything has started while also making sure you maintain integrity on all fronts – especially since some companies might need more convincing than others depending upon where we’re coming from overall.
Just be open-minded and think of us as an extension of your team with the sole purpose to help you.
We all know how important it is to have a clear goal as part of your digital marketing strategy, but what about when you’re looking at an audit? You need something that can really evaluate their effectiveness in order for them not just be kind words on paper. That’s why SMART goals are so perfect – they cover every aspect from being specific and measurable (so we’ll know exactly where our time should go) right down to making sure those actions somehow lead towards results
Here are some examples of marketing goals that meet the SMART criteria:
– Decrease your average cost-per-acquisition (CPA) to $15 within 6 months;
– Achieve at least 100 social shares for every blog post you publish this quarter
– Increase customer order value by December 1st, when it reaches 35$.
First, you need to be sure that the metrics listed on your marketing dashboard are accurate and reflect what’s going well for the company.
It can also help if these numbers match up with goals set out by management or other key stakeholders in order to show their appreciation for all the hard work put forth over time while providing some guidance as well about where things might improve further down this road ahead!
There are a lot of metrics that can impact your progress towards the goal of decreasing an average cost-per-acquisition (CPA) to for example $15 within one year. If you’re running paid advertising, then impressions and ad position should be taken into account as well along with their corresponding values like clickthrough rate or conversion rates when evaluating how successful each campaign was in promoting business growth over time; this will help make sure no potential client is left out due too high costs associated with acquiring them at first glance!
Most important marketing metrics include:
Conversion Rate: This metric is the percentage of visitors to a website who take the desired action. It could be clicking on an ad, signing up for an email list, or purchasing a product or service. By tracking this number, marketers can see how effective their campaigns are at driving people to take action.
CPA (cost per acquisition): This metric is used by marketers to measure how much it costs them to acquire a new customer or lead. It’s calculated by dividing the total cost of a campaign by the number of customers acquired through that campaign. By understanding this number, marketers can better understand which channels are most cost-effective when acquiring new customers.
CTR (click-through rate): This metric measures how many people clicked on an ad after seeing it. It’s calculated by dividing the total number of clicks by the total number of impressions and multiplying it by 100. A higher CTR indicates that people are responding positively to an ad and suggests that it is resonating with its intended audience.
Engagement Rate: This metric measures how actively users are engaging with content such as blog posts, videos, and social media updates. It’s measured in terms of likes, shares, comments, and other forms of engagement on digital platforms like Facebook and Twitter. By tracking engagement rate, marketers can get an idea of how well their content is resonating with users and whether they should adjust their content strategy accordingly.
ROI (return on investment): This metric measures the overall success of a marketing campaign in terms of profits generated relative to money spent on advertising or promotions. It’s calculated by subtracting all costs associated with a campaign from its profits and dividing it by the total amount spent on said campaign (ROI = Profits – Costs / Costs). Analyzing ROI allows marketers to evaluate if a particular channel or type of activity is delivering results or not – so they know whether they should continue investing in it or not.
Customer Lifetime Value (CLV): Customer lifetime value is an estimation of how much revenue a single customer will generate over the course of their entire relationship with your business. CLV gives marketers insight into customer profitability and loyalty, helping them shape marketing strategies that focus on long-term customer engagement instead of short-term wins. Calculating CLV requires data from all stages of the customer journey including acquisition, retention, and cross-sells/upsells.
Social Engagement Metrics: Social media has become one of the primary channels for marketing campaigns due to its wide reach and low cost compared to traditional media channels like print, radio, and television ads. As such, it’s important for marketers to track various social engagement metrics such as likes, shares, comments, retweets, etc., in order to determine how effective their social campaigns really are at reaching target audiences and sparking conversations about their brand or products/services.
Search Engine Optimization (SEO) Performance: SEO performance is essential for any business looking to drive organic traffic from search engines like Google or Bing. Tracking keywords rankings, as well as clicks and impressions, provides valuable insights into how well websites are optimized for search engine algorithms and whether the content is resonating with target audiences in search results pages. Not only does this data help marketers better understand which pages perform best but it also helps them make informed decisions when optimizing content for better search engine visibility over time.
Please feel free to contact us about anything digital-related! We love meeting new people and sharing ideas!
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